The World Wide Fund has created a campaign that in no way involves images of rhinos – be it the cute pictures of their babies or the brutal images of their slaughters – and has instead created images denying all the myths that are common reasons for the rich to purchase the rhino horn.

The campaign is known as “Chi” and is also known as “Power comes from our will” and is trying to weaken the demand in the biggest market for rhino horn – namely wealthy Vietnamese businessmen.


For more information on rhino horns, their qualities and myths about them, click http://www.savetherhino.org/rhino_info/threats_to_rhino/poaching_for_traditional_chinese_medicine

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